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ODDL RACK | H1 2022 mobile game & app industry study from SocialPeta | SINGAPORE – (ACN Newswire) – The world’s largest ad intelligence platform, SocialPeta, has just published its H1 2022 report, which covers mobile games as well as mobile apps that aren’t games. It does so by compiling the viewpoints of prominent mobile platforms such as Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, and Game Factory, amongst others. A precise study of mobile marketing data for the first half of this year is provided by the data, which covers 72 countries and regions and more than 90 well-known ad channels all around the world.
It works with the goal of providing insight into mobile marketing and forecasts of future trends, based on global mobile marketing data, observation of popular regions, precise channel advertising, advertising budget cost, and popular mobile game analytics for marketing. It does this by analyzing global mobile marketing data, popular regions, precise channel advertising, and popular mobile game analytics for marketing.
According to the findings of the survey, the overall number of advertisements in the mobile gaming sector has decreased as a result of mobile marketers’ increased emphasis on product quality. On the other hand, the T2 and T3 markets both showed significant growth.
The number of advertisers fell by 2.1% year over year, and the number of total creatives fell by 27.83%; nevertheless, there were rises of over 10% year over year in the number of advertisers in the Middle East, South America, South Asia, and other emerging regions.
The survey also discovered that in the market for mobile apps that are not games, Europe and the United States witnessed a decrease in the number of app marketers, while the Asia Pacific region saw an increase in the number of app advertisers:
A decrease in the number of app advertisers of 6.24 percent year over year and a decrease in the number of creatives of 27 percent month over month was recorded by H1 2022. Oceania saw a decrease in app advertisers of 38 percent year over year, Europe saw a decrease in app advertisers of 30 percent year over year, and North America saw a decrease in app advertisers of over 21 percent year over year. Europe and America saw the most significant declines in the number of app advertisers. In contrast, Asia Pacific (with the exception of Mainland China) witnessed a considerable increase in the number of app advertisers. The fastest growth in app advertisers was seen in China’s Hong Kong, Macao, and Taiwan, where the number increased by over 37 percent year over year.
Additional highlights from the report:
Metaverse drove several technical innovations.
The idea of metaverse had been a hot topic ever since it was first introduced. As the metaverse hype started to settle down, the market attitude became more rational. The effort to realize the real metaverse also brought the innovation of the related technologies.
As the COVID-19 pandemic continued, social games were going to boom.
The pandemic that broke out in 2019 has changed the lives of people across the globe. The unpredictable variants and lockdowns have deepened the anxiety of people, resulting in their increased demand for online social services. Some social activities that were very popular offline have been brought online.
With high-budget/high-quality mobile games in general, cross-platform play became the new growth point.
More and more gamers have known the charm of high-quality games through live streams and short videos, resulting in a rising overall expectation for games and a surging demand for high-quality game content.
In order to avoid involution, app globalization should focus on T3 markets.
T3 market has sped up the construction of its digital infrastructure after the COVID-19, providing more development space for enterprises. The financial technology, e-commerce, social interactions and entertainment, game, and other industries in many T3 markets are worth much attention.
The full report released by SocialPeta is over 190 pages, it covers a detailed analysis in both the mobile game and mobile app (non-game) industry. It provides the insight into H1 2022 mobile market overview, as well as the industry trend analysis. To view the full report, visit the link here. https://www.socialpeta.com/academy/h1-2022-mobile-game-and-app-whitepaper
About SocialPeta
SocialPeta, as one of the world’s leading advertisement intelligence platforms, has a huge database of over a billion ad creatives from over 72 countries, and collecting comes from 90 advertising platforms such as Unity, Twitter, YouTube, Facebook, and TikTok. It provides real-time updates of global market trends, and insights into competitors’ advertising data, promotion/monetization strategies, and cost-efficient ways to acquire global customers. To learn more, visit www.socialpeta.com.
